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Design Insider Spotlight

Sally Di Marco is a fashion educator and author. Her industry reputation comes from teaching as well as tenures as chief fashion designer of fur-lined coat collections for names such as Chanel, Dior, and St Laurent. As an educator, she served as the Coordinator for the Fashion Design program and Associate Professor at Baltimore City Community College (BCCC) from 1979 to 2010. She has a Bachelor’s of Fine Arts Degree in Fashion Design from the Maryland Institute College of Art (MICA) and a Masters Degree in Higher Education from the Johns Hopkins University.

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Editorial: Welcome to our Design Community

Before your customers ever make a purchase, they form an idea of what they want a garment to look, feel, and fit like. It’s a process that starts before they even enter the store with the idea to buy something.

Appropriate and effective merchandise display designs are the best way to help this important process continue to an end-goal that the customer is the most satisfied with. When using the proper display design, it makes it easy for customers to identify with all of the different styles and merchandise that you carry.

Utilizing our custom model and display forms are the first step in creating those bold displays that emphasize the quality of your merchandise. Our high quality model forms are made with the same care, craftsmanship and attention to detail as the finest clothing in your store. Using forms like these for your store displays is the perfect way to show the customer that you are offering something truly special.

By consistently producing some of the most accurate and high quality fashion forms in the industry we are helping people like you continue to influence the fashion world by creating the unique and creative atmosphere of your retail environment, while also promoting your merchandise in the most effective ways possible. Throughout our longevity we continue to provide innovative design solutions by keeping up with the ever-changing fashion world to allow for the superior quality and dependability that comes along with all of our fashion and display forms.

We encourage all of you to visit our website at www.superiormodel.com, along with our Facebook page for some merchandising expertise, along with monthly fashion and design tips that will help you learn more about some great ways to increase the effectiveness of your visual display designs, fixtures, and other merchandising tools for your retail space.

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Product of the month: Kids and Men’s

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Using scale and different sized visual displays to highlight your merchandise is a great way to show off the details of each part of your merchandise. One size doesn’t fit all when it comes to effective displays, so it is important to keep the spotlight on your merchandise with the right sizes for each piece.

If you carry men’s and children’s clothing, a high quality display form will showcase the craftsmanship of each piece, showing the consideration you have for each size and for every shopper’s needs.

You can select from either our in-stock or custom men’s and toddlers display forms to give your store an advantage over establishments that don’t offer the same care and detailed styling. Our in-stock men’s and children forms come in size 40 for men and 4 for toddler and children’s forms. In addition to these size are our custom sizes that range from 38 to 46 for men and new born to 6 for toddler and children’s forms.

Along with these varieties in size, we also offer these forms in several different kinds of materials and colors, such as forms with wooden or metal arms and/or bases, as well as a colored or raw coloring for the different material that you chose.

You can see other measurement and size variations in the measurement charts provided below.

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Merchandising Tips: The Purpose of Customization

It’s important to change your P.O.P displays, as well as other visual displays regularly so that you can give customers a fresh and new experience every time they shop with you. This not only makes buying your merchandise fun for the customer, but also fun for you when you’re selling it.

Next time you’re creating a merchandise display, try using our custom model and full body forms to show off your best items in groups of three. Grouping products in threes lets you accentuate certain items while also displaying complimentary pieces. Consequently, this allows you to productively distribute your merchandise and convey an appropriate and desirable atmosphere in your retail space.

With the retail market the way it is today, one of the most important merchandising tools to use is the ability to customize the display for each piece of your merchandise and working with small groups is the perfect way to do that. Today’s competitive retail environment requires something unique to stand out and given our craftsmanship and attention to detail, our display products add a sense of quality and fine workmanship that will set you apart from the rest.

Our display forms give you different options including accessories and miniature forms, along with men and children’s sizes. We also provide the option for custom wood or metal bases to complement your store’s décor, fixtures and seasonal themes, to allow for further customization of the look of the retail space and add to the customer experience.

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